As part of our series of articles exploring the trends most likely to shape technical areas of the profession over the next decade, we look at how corporate reporting might change
This article was first published in the July/August 2016 international edition of Accounting and Business magazine.
Corporate reporting is a vital area of activity for professional accountants, and one that continues to evolve. Encompassing both financial and non-financial information, and both statutory and voluntary disclosures, drivers of change in corporate reporting will shape the key skills and competencies required of professional accountants working in this field.
Responding to change
Business and investment activity is becoming increasingly global, with large corporates becoming increasingly powerful. At the same time, internet-enabled stakeholder activists are having more impact. Such factors have contributed to a loss of trust in corporate structures, behaviours and information since the financial crisis. This has resulted in more regulation and more (and more frequent) corporate disclosures.
At the same time businesses and other stakeholders are becoming increasingly aware of the insights that can be gained from non-financial reporting, particularly the more complete picture that can be created of a business. Sustainability reporting is becoming more widespread, expected to become mandatory across the world. For example, Singapore plans to require listed companies to report on sustainability by 2020.
Investors are already showing a strong appetite for integrated reporting (IR), which highlights the linkage between factors such as business strategy, risk, remuneration, the economy, the environment, society, business, past company performance and current decisions. Based on ACCA’s workshops, accountants in Africa and Asia expect IR to emerge as the new norm by 2020, while Europeans anticipate this by 2020-25.
Developments in digital technology are also driving change in corporate reporting. For example, technology enables far greater analysis of data (including big data). It is allowing new ways of reporting – for example, using video – and supporting the production of faster reporting. Social media is also increasingly being used for company disclosures. The Securities and Exchange Commission, for example, already allows companies to use social media outlets such as Facebook and Twitter to announce key information as long as investors have been notified.
Planning for action
Although non-financial reporting will become more important, financial reporting will continue to form the core of corporate reporting. Strong technical skills and an ethical mindset will therefore remain vital competencies required of professional accountants working in this field. Participants in ACCA’s global workshops, which underpin ACCA’s report Professional accountants – the future, expect some areas to become more challenging technically and ethically, particularly financial instruments, lease accounting, provisioning, segment reporting and related-party transactions. Tax reporting is also expected to pose new technical challenges. Future accountants will need to stay up to date with developments in the international financial reporting framework, monitoring emerging trends in accounting standards (including valuation models) and regulation.
Based on opinions shared during the workshops, the 10 competencies and skills considered to be most important to professional accountants working in the corporate reporting arena have been identified. Topping the list is the ability to communicate a holistic view of corporate reporting, presenting the big picture story of an organisation’s performance and progress, rather than focusing on detailed numbers. This will require professional accountants to become skilled in aligning non-financial information with current financial reporting requirements and to be able to explore the merits of integrated reporting. However, holistic corporate reporting is also the area where some professional accountants feel their skills are most lacking. For example, professionals are likely to need greater understanding of how to measure and account for assets and issues such as knowledge capital, data and sustainability.
Professional accountants involved in corporate reporting will also need to be able to manage relationships with multiple stakeholder groups. In doing so they will be helping users of financial statements understand and interpret reported information, go beyond the numbers, and so support effective decision-making. Analytical skills, such as the ability to evaluate performance indicators to support business decisions, will also be vital. So will critical thinking – for example, to evaluate accounting principles and practices used in corporate reporting. Globalisation will also have an impact, emphasising the need for skills and competencies associated with accounting for the acquisition, disposal and consolidation of foreign operations.
In addition to the top 10 competencies, other skills have been identified as becoming increasingly important for professional accountants in corporate reporting roles. For example, group restructuring skills are likely to be widely needed, alongside the communication and interpersonal skills necessary for fulfilling a business partnering role. Professional accountants will need to be comfortable using technologies such as cloud computing and big data. This is a key area where workshop participants felt current skills are inadequate. Another such area is financial mathematics, which professionals need in order to understand complex accounting, particularly for financial instruments.
In contrast, over the next one to three years, some current corporate reporting skills are expected to become less important. These include basic and manual bookkeeping and accounting skills and compliance reporting.
‘Integrated reporting is unavoidable. The market will either reward you for having a holistic conversation or punish you by filling in the blanks in a negative way.’
Neel Augusthy, CFO, Supply Chain Asia Pacific, Johnson & Johnson Medical, Singapore
‘If there should be one core requirement for the finance professional of the future, that should be a strong ethical mindset. If you have that, everything else will fall into place.’
Mohammed Chowdhury FCCA, Ministry of Children and Youth Services, Canada
‘Without the constraints of paper, the content of annual reports will just keep on increasing, supported by technology.’
Douglas Mwangi, head of finance, Bank of Africa, Kenya
‘Accountants are fantastic at numbers, fantastic at preparing accounts, but we are bad at giving a holistic view in a way that everybody understands really well.’
Jonathan Power FCCA, CEO, JPA Financial Modelling, Australia
‘We need to focus more on how to get the most from big data – all of the information that is relevant to clients.’
Jiri Klimas FCCA, vice president, EU finance and accounting, Monster Worldwide, Czech Republic
Top 10 competencies in corporate reporting
- Holistic view of corporate reporting
- Stakeholder management and engagement
- The financial reporting framework
- Reporting the financial performance of entities
- Non-financial reporting
- Analysis and interpretation of financial and non-financial data
- Foreign transactions and entities
- Financial instrument valuation
- Critical thinking